Creswell Tractor Supply: Your Rural & Urban Needs Met
A Hybrid Retail Model Thriving in a Blended Community Creswell, Oregon, presents a unique retail challenge: a community seamlessly blending rural agricultural traditions with a burgeoning urban population. This dynamic context provides the perfect backdrop for a case study of Creswell Tractor Supply (CTS), a Tractor Supply Company (TSC) store successfully navigating the evolving needs of a diverse customer base. How does CTS cater to both seasoned farmers and weekend gardeners, and what lessons can other retailers learn from their success?...